Wizard Creek Consulting.

Social Media Optimization

Social Media Optimization is using Social Media sites wisely to promote your organization.

Interesting Facts

Tuesday, November 22, 2016


How to Create a Successful Youtube Channel [Infographic]

How to Create a Successful Youtube Channel [Infographic]: "Youtube used to be a video sharing website back in 2006, people used to share their cats and funny home videos. A decade later, making videos on Youtube is a full-time job for a lot of creators. So much so that Youtube is no longer a website, it’s an industry with their own celebrities, annual conferences, and award shows."

'via Blog this'

Tuesday, July 07, 2015


Eight Tools to Increase Your Social Media Presence - SiteProNews

Eight Tools to Increase Your Social Media Presence - SiteProNews: "Maintaining an active presence on social media is no easy task considering the sheer number of platforms. Constantly updating your various accounts with relevant and interesting content takes a lot of time, something most businesses cannot afford. However, there are content discovery/scheduling apps that can take care of these tasks for you."

'via Blog this'

Monday, July 21, 2014


122 Social Bookmarking Sites and How To Use Them

122 Social Bookmarking Sites and How To Use Them: "You can still make great use of social bookmarking sites to supplement your other link building efforts in order to get another little edge on your competition. It shouldn’t be your core focus, but it can help build domain authority (DA) and page authority (PA), and the more popular sites like StumbleUpon and Reddit can also send a lot of referral traffic your way."

'via Blog this'

Wednesday, January 01, 2014



Act-On: "Measuring Social Media ROI in B2B Marketing

Drill down and find out if you are measuring the most relevant social media metrics for your business."

'via Blog this'

Sunday, December 15, 2013



mysilo.com?:  Communication is getting more difficult. Every time we invent a new variant of email, IM, Flickr, Twitter, Facebook, Instagram, Skype, etc -- we're never going to stop inventing them -- the problem gets worse.

'via Blog this'

Tuesday, September 03, 2013


How to Commit Internet Suicide and Disappear from the Web Forever

How to Commit Internet Suicide and Disappear from the Web Forever: "Sick of horribly embarrassing things showing up when potential employers Google your name? Tired of everyone knowing you live in a garden level dungeon apartment? Perhaps you just don't like the fact the internet makes you easy to find. Thankfully, it's not that hard to delete yourself entirely. Here's how to do it."

'via Blog this'

Wednesday, August 07, 2013


Top 10 Facebook, Twitter, and Other Social Annoyances You Can Fix Right Now

Top 10 Facebook, Twitter, and Other Social Annoyances You Can Fix Right Now: "Facebook: can't live with it, can't live without it. Between spam, privacy issues, and trash in your news feed, Facebook can get pretty annoying, and other networks like Twitter, Google+, and LinkedIn can be just as bad. As long as you're wasting all your time on social sites, why not fix them up so they work like you want them to? Here are ten ways to do just that."

'via Blog this'

Saturday, July 13, 2013


Social media explained with donuts | Geek-Cetera | Geek.com

Social media explained with donuts | Geek-Cetera | Geek.com: "Social media is slowly creeping into all areas of the web. Even websites and services that have no social features usually place a Facebook or Google+ like button somewhere to help spread the word of their existence. Even so, it’s quite difficult to explain to someone new to the Internet, or social aspects of the web, exactly what this social media revolution is. And just as importantly, what the difference between social media services are.
That problem has now been solved by using a donut analogy. "

'via Blog this'

Tuesday, June 18, 2013


2013 YouTube Study

In the Spring of 2013 a group of undergraduate students in the Internet and Mobile Media Concentration at Columbia College in Chicago (colum.edu/tv) explored best practices in using the YouTube platform by studying the approaches taken by its most successful users.

'via Blog this'

Saturday, April 09, 2011


How to Add Google Analytics to Your Facebook Fan Page | Social Media Examiner

"How to Add Google Analytics to Your Facebook Fan Page | Social Media Examiner: "You’ve created a Facebook fan page and people are frequenting your page. But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from?"

It uses FBGAT (Facebook Google Analytics Tracker), which is a "free and opensource tool created by Webdigi to work around Facebook’s Javascript restriction on Facebook fan pages which prevents Google Analytics from working correctly."

Friday, April 01, 2011


The 5 Models Of Content Curation | WebProNews

"One of the hottest trends in social media right now is content curation – thanks in no small part to the leading efforts of several thought leaders actively promoting the idea. Joe Pulizzi is a “content marketing evangelist” who speaks and writes often about content marketing publishes a list of the best content marketing blogs across the web. Steve Rosenbaum just published a book called Curation Nation looking at the rise of content curation in the business world – and a recent post on the Psychology Today blog even declared that “content curation is the new black.”"

Good Introduction to Content Curation.

Wednesday, March 30, 2011


Facebook Now Allows Personal Profiles To Be Converted Into Business Pages

"For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans. The “Profile To Business Page Migration” tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes."

This comes too late for several of my clients, but it is a positive new feature.

Thursday, November 11, 2010


Embed a YouTube Slideshow of Your Channel / Playlist in Facebook Static FBML | HyperArts

"PLEASE NOTE: Having answered the same questions about embedding YouTube videos and Flash in Static FBML custom tabs and using FBML many many times, I'm closing comments on this article and have posted a troubleshooting post for embedding YouTube videos and Flash which addresses all the issues that cause users problems when implementing the fb:swf FBML tag on their custom tabs. Please refer to this article for help, as I've closed comments on this post."

Wednesday, August 04, 2010


What The F*** Is My Social Media Strategy?

"What the f*** is my social media 'strategy'?
Making it up so you don't have to."

Comical Social Media Phrase generator. One example.

Encourage positive conversations to drive advocacy

Thursday, July 29, 2010


Search and Social? Eh, no. | SEO Bullshit

"Not a day goes by when I don’t find an article or blog post in my RSS reader telling me that ‘social is the new search’, that I need to ‘forget about SEO and start going social’, that ‘social media will replace search’."

A clever article debunking the myth that social media will replace search.

Monday, August 17, 2009


HelloTxt we are status - manage your content and updates to multiple social networks from web or mobile. facebook, twitter, myspace and other 40.

"Save time managing your status update for all your social networks.
Post updates by group to separate work and play.
Aggregate and organize your friend's feeds."

Another of the many social media integration tools.

Wednesday, August 05, 2009


Update Twitter With a Keyword Bookmark - Bookmarklets - Lifehacker

"Update Twitter With a Keyword Bookmark"

This is a way to quickly enter a tweet from your browser.

Tuesday, June 30, 2009


5 Free Online Twitter Background Generators | SingleFunction

"what we care about is services that can generate a Twitter background free of charge and make them look good. That’s what this roundup is about, 5 free online generators to make your Twitter backgrounds stand out, and there is a bonus, a useful online tool to check how your Twitter background looks in different screen resolutions."

Wednesday, June 24, 2009


16 Ways to Track Links Shared on Twitter or Friendfeed | About Online Tips

"16 Ways to Track Links Shared on Twitter or Friendfeed"

Find ways to know who is clicking on your links in Twitter.

Thursday, April 02, 2009


Twitter applications, twitter apps - Twapps!

"Twitter applications, twitter apps - Twapps!
Showcasing 105 Twitter apps from the twittersphere!"

Nice visual display of Twitter Apps.

Friday, March 20, 2009


10 Privacy Settings Every Facebook User Should Know

"Everyday I receive an email from somebody about how their account was hacked, how a friend tagged them in the photo and they want a way to avoid it, as well as a number of other complications related to their privacy on Facebook. Over the weekend one individual contacted me to let me know that he would be removing me as a friend from Facebook because he was “going to make a shift with my Facebook use - going to just mostly family stuff.”"

A must read article for Facebook management.

Thursday, February 19, 2009


Ping.fm / Update all of your social networks at once!

"Ping.fm is a simple service that makes updating your social networks a snap.Ping.fm is a simple service that makes updating your social networks a snap."

Send your message from anywhere. Send it everywhere.

Thursday, December 11, 2008


The Ultimate Social Media Etiquette Handbook: The Most Egregious Sins on Social Media Sites, Exposed » techipedia | tamar weinberg

"Here are some egregious sins that you must not perform on social media sites. Avoid these violations and learn how to manage and maintain online relationships on a variety of popular social media sites."

A set of rules for the popular social media sites, including Facebook, Twitter, and LinkedIn.


Using Your SEO and Analytics to Create a Social Media Strategy

"One thing I don’t hear a lot of social media consultants/experts/gurus or whatever talk about is starting the social media strategy process. ... I say start with your SEO and your analytics. Let me explain."

Good article with some original thinking.

Saturday, December 06, 2008


If I Started Today | chrisbrogan.com

"Here’s what I’m going to do. I’ll build three different scenarios out, and give you the starting points for what I’d do with social media if I were in these steps"

How to get started in Social Media.


Evolving Web: Better is not More 2 Pick Your Networks Carefully

"So, what I’m positing here is: maybe it’s better to be a strong member of a few networks than a weak member of a lot of networks. Don’t kill yourself joining and participating in everything. Always keep an eye on what’s new, but nurture your key networks. Grow them and let them provide."

I think this is very important. Signing up for multiple social networks is not usually effective.


Fundamentals of Social Media Marketing Strategy | Online Marketing Blog

"I think it’s important to focus on the key components of what it takes to deploy an effective social media strategy individually and as a whole. By understanding the social web as it relates to fundamental marketing principles, tactics, tools and best practices, you can create a framework for the development of a working strategy."

A sound article on Social Media.

Wednesday, August 06, 2008


synecdochic: Why Monetizing Social Media Through Advertising Is Doomed To Failure (part one)

"I've come to believe, though, that the gut instinct is correct: the existing advertising model is inherently unprofitable and unsustainable for a social media service"

This is a find well reasoned article.

Saturday, July 19, 2008


Social Media 101: How to Get Your Business Involved

"Many companies are intrigued by the concept of social media, but have no idea how to actually integrate it into business practices. In an earlier post, we explored one approach to putting a simple social media plan in place."

Wednesday, March 05, 2008



"BuddyPress will transform a vanilla installation of WordPress MU into a social network platform."

One to watch.

Monday, February 11, 2008


SiteProNews: Social Networking with Training Wheels

"Look, I don't really think that the mySpaces and Facebooks of the world are that important for the typical small business as they stand today. There may be very practical business reasons for some to actually use these and other, what are called social networks, for business gain, but most people that have jumped on the social network bandwagon have found themselves left with a 'is this all there is' kind of feeling."

Excellent tips for getting started.

Saturday, January 12, 2008


SiteProNews: Future Of Social Media Sites

"The current proliferation of social media sites is the most pervasive phenomenon on the Internet today. Not since the dot.com explosion has the there been an Internet trend that is so widespread in its popularity. The comparison with the dot.com growth is in fact one that is made by many industry observers, and while there are a number of clear similarities, there are also some important differences."


Ten Common Objections to Social Media Adoption and How You Can Respond - ReadWriteWeb

"I decided to make a list of the Top 10 Objections to New Online Tools and What You Can Say in Response. I surveyed my nearly 1300 friends on Twitter and got all kinds of thoughtful replies."

Wednesday, December 19, 2007


SiteProNews: 12 Simple Steps to Explode Your Site Traffic Using Online Social Media

"Last year saw the arrival of online social media. If you operate a website or blog, you would be well advised to realign your site to exploit the popular social media sites for increased traffic.

You should also introduce social media components to your site because web users are experiencing these new forms of interaction on more and more sites and they will have an expectation of the same from your site too."

Saturday, June 16, 2007


Web Strategy by Jeremiah » A list of companies and services that provide live web video

"A list of companies and services that provide live, streaming, web video:"

Saturday, February 17, 2007


/Message: Scoble Asks What Is Social Media?

"The fundamental distinctions between social media and the things that preceded are these:"

Steve Boyd gives concise clarity on social media.

Tuesday, February 13, 2007


Designing for Civil Society: Glossary of social media - please use, please help

"Glossary of social media"

Nice start to a Social Media Glossary. They would welcome help.

Wednesday, January 24, 2007


Innovation Creators: Read/Write Intranet Idol

"Here is a list of some of the start-ups and large companies that produce systems that could be used to build a read/write Intranet."

List of companies that produce systems that could produce an Intranet of a Social Media site.


Drupal 5.0 released | drupal.org

"After 8 months of development we are ready to release Drupal 5.0 to the world. Today is also Drupal's 6th birthday, so the timing could not be more perfect. Drupal 4.0 was released in 2002 and finally we feel confident to increase the major version number from 4 to 5."

Create a Social Media site using Drupal.

Sunday, November 19, 2006


Social Media Club » Chris Heuer Presentation at Search Insider Summit

"Chris Heuer Presentation at Search Insider Summit"

Excellent presentation on Social Media Optimization, even though Chris does not use that term.


The Wisdom of Crowds

The Wisdom of Crowds: "In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. "

Saturday, November 18, 2006


YouTube: Users revolting against social media sites - Editors Weblog

"YouTube: Users revolting against social media sites"

Social Media site content is provided by users. What happens when the users who built the site get upset with the site?


Boing Boing: Cemetery 2.0: networked tombstones

"Cemetery 2.0: networked tombstones
Elliott Malkin has memorialized his great-grandfather with something he calls Cemetery 2.0: a networked tombstone connected to a variety of serialized information resources about his life."

One idea about what to do about your internet presence after you pass on.

Monday, November 13, 2006


Small World Labs - Online Social Network Software

"Online social networking and professional networking software"

One of several vendors providing software and services for Social Networking.

Friday, October 20, 2006


Adding to Social Media Sites

You can add code to blog posts and websites to enable readers to add entries to Social Media sites.

There are a number of options to help with this
  1. Socializer - The Socializer is a website that eases links to other sites. The website links to Socializer; from there one can add to Social Media sites.
  2. Social Bookmark Link Creator - This site creates HTML that can be added to Blogs so that entries can be shared to Social Media sites.
  3. Only Wire - If you share with OnlyWire website, it propagates to a list of other Social Bookmarking sites.
  4. Sociable - Downloadable software that adds functionality to a blog that generates a series of links to Social Media sites.
  5. Social Bookmarks - Downloadable software that is a plugin for Wordpress that adds links to Social Media sites.
  6. Social Bookmark Creator - Create link list or drop down menu

Monday, October 09, 2006


Social Media - the 1% rule

Social Media - the 1% rule.

In general Those that initiate, upload, and annotate content. They kill spam, get rid of duplicates, and help others.Those that vote, comment, add friends, and send messages.Those that enjoy the content without contributing
MotivationThey need to be motivated with recognition, fun, or achievement.They need creatives to react to.
Social News like NetscapeThe ones who put in the stories. Those that add comments and vote.Those that enjoy the news.
Social Content like YouTube.05% upload videos.Those that comment, rate and vote.Those that enjoy the videos.
WidiPedia1.8% write 79% of the articles.Those that correct content.Those that read the content.



Tagging : Folkonomies and Taxonomies

Tagging: Folksonomies and Taxonomies

Taxonomies and Folksonomies are ways or organizing or classifying things.

Taxonomies are organization schemes from the top down. Taxonomies are usually organized in advance.

Taxonomies examples:
Folksonomies are organization schemes from the bottom up.
Tagging is a type of folksonomy.

Sunday, October 08, 2006


Social Media - Types

Types of Social Media
  1. Social Networking (MySpace, Facebook, Bebo)
  2. Social Bookmarking (del.icio.us)
  3. Social News (Digg, Netscape)
  4. Social Content (Flickr, YouTube)
  5. Wikis (Wikipedia)
  6. Groups, Mailing Lists, Bulletin Boards, Message Boards
  7. Blogs, Podcasts, Vlogs, Netcasts, Audiocasts, Videocasts
  8. Massively Multiplayer Online Game


Social Media Optimization - Rules

Social Media Optimization - Rules

Social Media Optimization is enhancing your Internet Presence by effectively using Social Media, including social networking, social bookmarking, blogs, wikis, groups, and other social media.

Various authors have penned rules for Social Media Optimization. It is appropriate that it is a group effort. The following articles start the discussion on rules.

Rules 1-5: 5 Rules of Social Media Optimization (SMO) Rohit Bhargava
Rules 6-7: Rules of Social Media Optimization Jeremiah Owyang
Rules 8-11: Introduction to Social Media Optimization Cameron Olthuis
Rules 12-13: Social Media Optimization : 13 Rules of SMO Loren Baker
Rules 14-16: New Rules for Social Media Optimization Lee Odden

  1. Increase your linkability
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content travel
  5. Encourage the mashup
  6. Be a User Resource, even if it doesn’t help you
  7. Reward helpful and valuable users
  8. Participate
  9. Know how to target your audience
  10. Create content
  11. Be real
  12. Don’t forget your roots, be humble
  13. Don’t be afraid to try new things, stay fresh
  14. Develop a SMO strategy
  15. Choose your SMO tactics wisely
  16. Make SMO part of your process and best practices


What is Social Media Optimization?

In the History of the Internet, getting found was always important to businesses and webmasters.

1) Getting found was originally getting linked to by directories and portals. Two students, Jerry Yang and David Filo, started an Internet directory while at Stanford and then started the company Yahoo! in 1995.
Organization: Taxonomy

2) Then getting found was dependent upon Search Engines. Two Stanford students, Larry Page and Sergey Brin, studied search and search engines while at Stanford and then left to start Google in 1998. Working to get found on search engines is called Search Engine Optimization.
Organization: Complete Index

3) Then two men, Chris DeWolfe and Tom Anderson, founded MySpace in 2004. MySpace is one of the major Social Media sites. Learning how to promote internet presence by using Social Media sites is called Social Media Optimization.
Two men, Chad Hurley, 29, left, and Steven Chen, 27. founded YouTube, Social Media Content site in 2005.
Organization: Folksonomy and Tagging

The top ten Internet sites include Yahoo, Google, and MySpace. It is important to businesses that they use all the techniques represented by these companies to enhance their Internet Presence.


What is Social Media?

What is Social Media

Social Media includes those Websites and Blogs on the Internet that are created by the same people that consume them.

Websites like
are created, written, and supported by the companies. There are places that consumers can respond, vote, fill out a form, or leave a comment, but the websites are created by the organizations. They are not Social Media.

Other websites like
are all Social Media. The content is not generated by the company. The company provides a virtual warehouse that is filled by those that use the system.

Social Media Websites characteristics.

A couple of good articles:


Internet Presence

This blog is a place to capture thoughts, ideas, and links about Social Media, and particularly how to optimize the use of Social Media to promote a business or organization.

It used to be that a website was the major Internet presence for an organization: now the website is just one component of many.

Internet presence now includes
Internet presence now includes the accumulated profiles and information on Social Media sites like
Internet presence now includes the accumulated back links to your Websites or Blogs from
Internet presence now includes the accumulated history of Internet Activity
This blog will explore optimizing Social Media to enhance Internet Presence.

This page is powered by Blogger. Isn't yours?